Search Engine Optimization (SEO) is one of the leading branches of digital marketing. Any business looking for a high ranking in Search engine results pages has to opt for SEO services. Basically, it is a process of taking your content or website rank higher on search engines. Today, you can find many tools that make SEO execution a cakewalk. Although a full suite of luxury tools is not cheap, yet there are ample free SEO tools that can make your online marketing easier.
In this post, we will read about the top free tools for SEO that really works!
1. Google PageSpeed Insights
One of the most crucial elements of a website is page loading speed. If your page loads within a blink of an eye, it increases the higher ranking and user satisfaction. Google PageSpeed Insights is the most helpful and free tool that not only checks the speed of your website but also provides you suggestions to improve it. To use this tool, you need to enter the URL of your site or blog, click the analyze button, and this tool automatically checks the site’s speed and provides you a score for both mobile UX and desktop. If the score is 90+, it means your site is faster; if it is between 50-90, it means your site has average speed, and if the score is below 50, it means that your site’s speed is slow.
2. Google Search Console
Google Search Console is one of the popular yet free SEO tools. It is one of the most essential tools used in modern SEO. The main focus of the tool is on ‘search’ and optimization. This reliable tool lets you understand how Google ranks and crawls your site. Moreover, you can get reliable keyword data at Google Search Console. This tool is really effective to provide data similar to Analytics but in a clear and simpler way.
Ubersuggest is one of the powerful free SEO tools that help you to get success on your SEO campaign. It helps you generate keywords ideas in order to expand and improve your content marketing strategy. Whether you are emulating the success of your competitors or writing blog posts, UberSuggest is helpful both ways. Using this tool is easier. You just need to type a keyword or a domain into the search bar. UberSuggest is certainly the best alternative to the Google Keyword planner tool.
4. Mobile-Friendly Test
This is another one of the best free SEO tools out there. With the growing use of mobile devices, it becomes important to optimize your website for mobile devices. Here, the Mobile-Friendly Test tool comes to the rescue. This tool lets you check the responsiveness of your site on a mobile device. To use this tool, you need to enter the site’s URL that you want to test and then click the “run test” icon. In a few seconds, you will see if your website is responsive or not. The tool also suggests several ways to optimize your website for mobile devices. Some of these suggestions include sizing tap targets appropriately, legible font sizes, and sizing content to the viewport.
5. Schema Creator
A schema is basically a model that describes the structure of information. In XML context, it is a model for the entire class of documents. It provides users with an improved experience to present specific details about an organization on search engine results pages. This tool allows you to customize the appearance of your business in the SERPs, including operating hours, reviews, events, etc. To use this tool, you need to choose the markup type you want to create from the drop-down on the left side and then enter your business details. Schema Creator automatically generates JSON-LD schema data. You can easily copy the code and paste it in <HEAD: sector of your HTML documents.
This is one of the most popular free SEO tools. It displays an SEO overview of any page through SERP overlay or a toolbar. To use SEOquake, you need to install its extension on the browser. It supports Opera, Chrome, Mozilla, and Safari. When the extension is installed, a toolbar in your browser is seen. You can run an SEO audit of any website using SEOquake. The tool displays the total number of indexed pages, external links, social shares, and domain age. Moreover, it also offers a free on-page audit tool so it tells you if there is an issue on your site. Of course, it also provides you tips to improve those errors.
7. Google Analytics
The free SEO tool, Google Analytics, plays a vital role in SEO. From tracking online traffic on site, understanding user behavior, and offline/online tracking to data reports and customization, the Google Analytics tool is for everything in between. This is a must-have SEO tool to know the actual performance of your site. Google Analytics helps you to improve SEO, Content Marketing, and online advertising with marketing analytics. To use the Google Analytics tool, you need to sign in to your Analytics account, add your website, navigate the tracking code under the property column, and copy the tracking code. Once you copy it, you need to paste it after the <HEAD> tag on each site’s page. After you complete the steps, you can get valuable information about your website by login into Google Analytics.
8. Keyword Surfer
Although there are plenty of keyword research tools out there, if you are looking for a free one, look no further than ‘Keyword Surfer.’ This great tool is 100% free. It is used as a Chrome extension and gives you details such as keyword research volume, keyword suggestion, and cost-per-click. With this tool, data-driven content guidelines and comprehensive keyword research are just a couple of clicks away. If you seek a free SEO tool that lets you search volume in Google search results, this is the right tool.
MozBar is a tool set up right in your browser toolbar. It helps you find the right aspects at a glance. You need to click on MozBar and generate a quick report on any website. It has three major categories – Link Data, Page Attributes, and Page Elements. The link data tab shows ranking factors and data on the site’s link. Page Attributes show features like load time, robots, and on-page link data. Page Elements displays everything about on-page SEO.
Although there are many tools that help in improving the SEO of your site, these are completely FREE. At Finest Tech Solution, we ensure to use the best SEO tools that are helpful for you. Our team of SEO experts is highly experts in using free SEO tools. If you are looking for a reliable SEO partner for your next project, get in touch with us today!