SMS (Short Message Service) is one of the direct communication channels with a 97% reading rate within 15 minutes of delivery. It is also an effective channel for marketers to reach potential customers. When it comes to effective multi-channel marketing, SMS has become an essential part. This popular modern marketing technique is an excellent option for businesses seeking direct contact with their audience. Today, you can find a wide range of SMS marketing services that help you with one-to-one communication with your customers. So, what exactly does SMS marketing do for your business? In this post, we will read all aspects related to SMS marketing services.
What is SMS Marketing?
SMS Marketing, as the name implies, is a type of marketing expected through SMS. In these marketing techniques, marketers use short message services to update, send offers, communicate, and send reminders to customers. It could be an automated message triggered by a customer action or a part of mass text sent to customers.
How Does SMS Marketing Work?
Text marketing can increase customer loyalty, drive more sales and help you grow your business. However, to reap these benefits, you should know how it works?
SMS marketing is a simple yet effective process. It has two major steps. The first is to enable customers or supporters to opt-in to receive promotional messages through SMS. Secondly, you need a service to create a message and send it to your subscribers once they join your subscribing list. SMS marketing can act as a two-way communication to enable features such as digital customer service.
Different Types of SMS Marketing Services
When implementing SMS messaging in your marketing strategy, you’ll come to know that there are two types of communications you can send to your audience. These are transactional test messages and promotional text messages.
Transactional Text Messages
Transactional SMS messages are the SMS that contains the relevant information based on your customer’s needs, such as shipping information or order confirmation details. These contain information regarding any transaction. For instance, if a customer made a purchase, you should text them dispatch, shipping, and delivery updates. This could be a good move to keep your customers informed and build customer loyalty. They are simple messages and do not contain any creative terms.
Promotional Text Messages
These messages are basically the SMS you send to your potential audience to promote a product/service, increase sales, or build brand awareness. These kinds of messages are quite helpful to let your customers understand about a new product launch, company’s announcements, offer a promotion, special sale or even providing tips on how to using a specific product. In fact, you can send event-focused promotional SMS to your customers based on the actions they take on your site. For instance, if a customer left an item on your site or sign-up to your newsletter, you can send them an abandoned cart text or welcome text to encourage them.
Benefits of SMS Marketing Services
A business that uses text services would require a large network coverage to make sure that the messages reach their potential audience regardless of their location. It is important to take this into account for a successful SMS marketing campaign. Indeed, there are many benefits of SMS Marketing services if executed correctly. It is wise to hire a good SMS Marketing company if you want to reap the following benefits.
Increase Customer Engagement
SMS has 98% open rates. While it may seem exciting, remember, many customers open SMS to get rid of unwanted notifications on their phones. That is why it is crucial to place value on engagement metrics such as conversions and clicks. The best aspect depends on the type of content you share; text messages can outperform email on conversions as well as click rates. As text messages are conventional, you can encourage your subscribers to reply to your SMS.
Reach Customer Quickly
Usually, people read SMS quickly once they receive them, which means they open 90% of text messages within three minutes. If you want a special offer to your subscribers that interests them, they take action immediately. However, if you send them offers via email, odds are, they will miss them or don’t bother to open them. But when you send them an SMS, they are more likely to open it and take action accordingly. Hence this proves that the open rates of SMS are more than email or any other medium.
Make Customer Relations
SMS messages are common between people and their friends, which means the phone is always accessible to individuals. As one of the exclusive channels, SMS is a far better way to communicate with your customers as it is too personal. When you send personalized text messages to your customers, they feel more special, especially when you send them some great offers and discounts. It makes your customers take quick actions, resulting in improved customer relations.
SMS marketing is commonly used by business, communication, and marketing professionals. This digital communication platform is an innovative way to build professional relationships with their customers. It is one of the most powerful allies for deploying profitable and streamlined communication initiatives. If you want to make the most of your marketing efforts, make sure to choose a reliable SMS Marketing company that makes your task easier. One of such companies is Finest Tech Solution. The company makes SMS and message marketing a breeze. With our effective services, you can easily build customer loyalty and increase revenue. With years of experience in SMS marketing, we are one of the industrial leaders, serving businesses of all sizes.