The App Store Optimization (ASO) is a function of optimization that improves app visibility within the app stores such as google play, windows, or Apple play stores and increases app conversion rates.
App Store Optimization (ASO) is known as Mobile App SEO or App Store Marketing. Best ASO optimization means getting more traffic and downloads of your online App.
A new report of mobile data and analytics firm App Annie shows that consumers spend an average of 4.2 hours per day globally. In addition, they spent an average of 90% of their time within mobile apps. Furthermore, using apps on smartphones increased by 30% within two years.
Thus, App Marketing can be a big business. For this purpose, ASO Company can play the leading role in taking your business to the next level. App Store Optimization (ASO) is similar to Search Engine Optimization (SEO), SEO ranks your website on search engines and ASO ranks your App to the App Stores.
This Is The Fact!!
There is no doubt that Today, apps are a big business. According to a report, it is also an analyzed fact that 64 percent of apps are discovered through searches on app stores. This fact shows how the world of Apps has grown and how the searches and keywords played a vital role. The future of an App is always decided by the keywords, ranking, and its visibility in the App Store. Store Optimization (ASO) improves the visibility of an app in the mobile app stores. Today, In this competitive mobile landscape, those participating digitally in the market are getting much more than any other. And for App Marketing, ASO has played a significant role in app store searches and discoveries over the years.
Why App Store Optimization (ASO) is Important For Your App Growth?
Approx 5 million apps are available in Google Play and Apple App Store. It shows that your App is facing lots of competition. In 5 million Apps, 40 % of Apps are discovered through the App Stores searches, according to a report of Google. And it shows how keywords and searches are essential and how they play a vital role in this field?
Today, thousands of Apps are launching every day. But most app publishers are not investing in ASO. Therefore, as a result, they are getting nothing, which is the reality. Ranking your App is not an easy process because millions of Apps are vying to tackle one another.
Therefore, you need App Store Optimization to increase your search ranking, impression, visibility and engagement. ASO also helps people easily find your App and convince them to install it.
Main Reasons Why You Shouldn’t Ignore ASO !!!
The growth of your business depends upon marketing, and good marketing means big business. Therefore, marketing strategy is always very crucial for the natural growth of your business. Here are some key benefits of App Store Optimization, which will make you understand why you can’t ignore it.
- Improves visibility of your App:- App Store Optimization helps you increase ranking that drives awareness, traffic and visibility of your App through their marketing strategy. This strategy helps to find your App on any App Store easily.
- Generates Revenue & Conversion:- App Store Optimization (ASO) strategy increases conversion and revenue. Implementing app ads like user-friendly ads, reward receiving ads, and mini-games can entertain users and help in generating revenue.
- Increase organic Installations:- ASO doesn’t mean only the ranking on the app store. But also, its strategies help in increasing organic installs. Combining these ASO strategies to improve the ranking and increase the organic installs works for the natural growth of your app business.
The Core element to Optimize your App for better Ranking!
1. App Title:-
The app title is the name of your App. It plays a crucial part because it is the first written information about your App and the icon you present to potential users. In addition, your title is not only for the name but also helps in the ranking in both the App Stores and can significantly boost downloads.
2. App Logo:-
The app logo is the first impression of your App. The first impression always impacts a lot on the user/viewer. Therefore, an attention-grabbing logo is a crucial part of your App’s branding. E.g., take the Instagram logo, Facebook logo, Whatsapp logo, etc. – These are bright, descriptive, and easily recognizable.
3. App Subtitle:-
Subtitle adds further insight and gives context to your App The Subtitle appears directly beneath the App Store product page title. Subtitle means another opportunity to use more descriptive keywords. However, it would be best to be careful while using keywords here because it is very important across all ranking factors.
4. App Description:-
Your description also matters for the ranking. It is also a way of presenting information about your App to the users. The description should be creative but straightforward because a good description may bring more visibility to the business.
5. App Ratings and Reviews:-
Customer reviews and ratings are other important factors in ranking. Because apps with higher rating and reviews, rank higher. Thus, for this purpose, you need to find a way to connect with your customers inside the App. Ratting affects conversions and conversions generate revenue.
6. App Downloads:-
App Stores use the number of counts an app has been downloaded to determine its rank. The download velocity of your app increases the visibility of your app.
App Store Optimization (ASO) Vs Search Engine Optimization (SEO)
Why Choose The Finest Tech Solution (FTS)?
Are you looking for an ASO company? Then, Finest Tech Solution offers affordable ASO Services for you. We have been trusted in App Store Optimization globally. Our ASO strategies are formulated through deep and extensive studies of various factors. As a result, Our ASO company helps your business gain the top position in search results. We help your app increase credibility and ranking to enhance your visibility in the App Store. Undoubtedly FTS can lead your app business to increase your revenue and ROI.
If you want to own a successful App, App Store Optimization can play a vital role. Moreover, the App Store Optimization strategy can help you generate income and potential customers. Thus, FTS is the best ASO company; Its professional ASO services determine your reviews, ratings, visibility, ranking and downloads in App stores.