The world of the internet is continuously evolving. Moreover, to move to the mobile-first index of search engines, mobile platforms have become the most preferred choice for web browsing. Today, more than laptops and PCs, people use mobile phones to search for any service/product online or browse any site. Undoubtedly, the growing trend of mobile phones is not hidden. Most businesses, as well as SEO agencies, have adapted mobile-friendly sites, especially responsive mobile design. So, what is Responsive web design, and how could it be beneficial for SEO? In this article, we will talk about it all in detail. So, let’s get started.
What is Responsive Web design
A responsive website is a site that fits the device on which you are using it. In layman’s terms, generally, there are four screen sizes- the laptop screen, the desktop monitor, the tablet, and the mobile phone. Any website that is easily accessible on all these screens is considered a responsive web design. Today, most businesses prefer mobile-optimized websites that can be accessed from different scenes. In fact, Google also gives preference to such sites that focus on SEO. Wondering how responsive websites are beneficial for SEO? The following are the reasons to explore.
Ways Responsive Web Design Benefits Your SEO
Perhaps, there are several ways by which responsive web design can benefit your SEO. Let’s have those ways below.
Give your Site Usability a Boost
Honestly, website usability matters a lot. If users are unable to navigate through a website at whatever point they need, paying little heed to the area, it is not possible that they will stay.
Search Engines like Google would perceive ‘time-on-page as the essential pointer of a website’s genuine organic value for a specific inquiry. Here is the place where responsive web design affects.
It will make the website much open to the traffic and a lot more straightforward for them to navigate. It results in a significantly better experience and considerably more eyeball time on the site. That is why many reputed companies like Finest Tech Solution ensure to make your site mobile-ready.
Undoubtedly, the usability of your site and enhanced customer experience should never be taken for granted. Every business should take care of its customer experience and conversion rate. Some of the major factors that affect your site’s ranking are- traffic, brand searches, and positive reviews. These three are related to the design of your website. Always remember, a mobile responsive design is the first step of your customer’s journey. If it is good, your customers will stick to you in the long run.
Fast Loading Speed
One of the basic elements behind increased traffic and better ranking is the normal time the web page loads. Thus, every website should be improved, to such an extent that it loads however quick as it very well might be conceivable. This increases the page rankings’ chances admirably in the results returned by the search engine due to a search. Moreover, Google also gives priority to sites that load faster. As an SEO analyst, you must make your site load faster to help your site rank higher.
When you have a responsive website, it will help in quick loading of the pages on different devices, which without a doubt increases the traffic of the locales being referred to. Websites that are mobile responsive tend to load faster than the one that are not. This will result in positive user experience and also boost ranking as well. Moreover, the search engine giant Google also gives preference to websites that load faster.
Decrease Bounce Rate
Bounce rate identifies with the time spent on a site. It, by implication, says how quickly the visitors backtrack or leave a website. Google mulls over the clients’ behavior regarding assessing the time spent in the middle of the entry and leaves the point of visitors browsing a specific website.
For Google, short staying time is a sign that your website doesn’t have relevant and optimized content. In any case, this isn’t in every case valid. There are occurrences when the design of the website exceeds the content. Regardless of whether there is no issue with the content, the design plays an obstacle to simple appreciation, convincing individuals to leave the site right away.
This is the place where a responsive website development company proves to be useful. These organizations’ specialists think of designs that complement the content, assisting the sites with remaining on the top of the search engine pages.
If Google observes that your website has a high amount of bounce rates, it will affect your rankings.
Now, this is something serious. Regardless of how improved Google crawlers are, they will require a certain direction from SEO to know your website’s most important page. If your website has duplicate content, it will harm your rankings, and it will take too much time for you to mend the entire impression of your website in front of Google. Even if you have a mobile responsive site design and have duplicate content, remove it and add fresh content.
Improves social sharing
The foremost unbiased responsive web design guarantees that social sharing is simple for even portable clients, who are the most online segment.
Even though social media can back SEO, social offers don’t straightforwardly impact rankings. In any case, it will help in the development of crowds. More crowd will show expanded engagement and expanded search for a specific brand. This will assist the site with getting into the great book of Google.
Wrapping the post
Along these lines, a website that isn’t responsive, it won’t be successful to grab attention of your potential clients and customers. That is the reason each SEO Expert would need to have a mobile responsive site to manage, for improving SEO results.
Consequently, if you are anticipating causing your brand to get sufficient traffic and commitment, get in touch with Finest Tech Solution. Our experts will design a responsive website, and with attempted and tried SEO techniques, we will guarantee that your webpage appreciates the highest level on the SERP for long.