Let’s face it- web design and SEO go hand-in-hand. They work more seamlessly than anyone could realize. They flow together, and their components mingle when executed correctly. Many web development teams and designers create websites that damage the design integrity and overall user experience of the company’s website. Even it can damage SEO as well. Excellent web design is crucial but not in terms of damaging or hurting SEO. The website should be responsive, fast, and provide search engine ranking at the same time. But you should avoid some common web design mistakes if you want SEO to work flawlessly on your site. Let’s talk about those Web design mistakes in detail.
1. Slow Website Loading Speed
Everyone expects an easy and fast experience in today’s fast world, especially when surfing the web. The popular 3-second rule applies here. Visitors don’t like to wait for the website to upload. If the time exceeds more than three seconds, the visitors get frustrated and leave the website. The faster your site loads, the better experience visitors will get. So, the first aspect is considering optimizing images on the homepage of your website as they take more time to load. Hefty themes, modules, and plugins also slow down the loading time of the website. You should update these elements to the latest versions to speed things up.
2. Website is not Mobile-Friendly
If you do not have responsive web design, you are missing a lot of quality traffic. Well, believe it or not, most of the traffic a website receives is from mobile device users. If mobile device users are unable to use your website and read the content properly. As more than half of visitors you can receive are from mobile devices, you need to make sure that your website is mobile-friendly. Google has introduced a ‘Mobile-first Indexing’ algorithm that prioritizes the mobile version for search engine ranking and indexing.
3. Poor layout and Design
Your website should be fully functional for the users, especially if it offers products for buying or signing up for a newsletter. If these elements are missing, chances are, your website has not been designed correctly or mapped out for your users. When users are unable to navigate your website and understand your content, they are more likely to leave your website. If you are experiencing bad user retention, you should look at how the layout elements and design of your website are formulated. Senseless menu layouts make your users confused and frustrated.
4. Missing a Call-to-Action
Call-to-Action (CTA) is one of the important aspects every website should have. It makes your visitors easily reachable to you. Suppose you are getting lots of traffic but unable to achieve your objective such as signing up for a free trial or buying a product, chances are, your users are unable to reach out to you. To achieve your objective, the most effective way is by making explicit and implementing Call-to-Action (CTA). You need to ensure that you provide them a clear CTA that is visible to them instantly when they open the site.
5. No Analytics or SEO
Analytics and SEO are the most powerful tools for your website performance, ranking, and positioning. So ensures that your website appears higher on search results pages. On the other hand, analytics show you the average visit duration of visitors to your website. Also, it tells you how many visitors take action on your website and how many of them left your site without taking any action. You can also discover what they are doing before leaving your web page. In simple words, it tells you every action your visitors are taking on your website.
6. Lack of Right Information
Visitors want to know more about your business if it seems interesting and useful to them. If you are trying to attract visitors to your physical location, you need to mention the right information, including phone number, location, and other important information. You can integrate Google Maps into your location sections and correct addresses so that your business can be found easily. If your details are incorrect or not present on your website, you will never get good business from your site. If you have mentioned your email on the website, make sure to check it daily as if you don’t read and respond to emails on time, you are wasting visitors’ time.
7. Issues with Style, Color, and Font Size
One of the common web design mistakes is issues with style, color, and font size. If your visitors are unable to read blogs, navigating the menu or your color combination makes the content difficult to read, then you are in a big problem. So, you need to use the best fonts and colors in order to maximize readability. If a mobile user is unable to read the font and it doesn’t have the right formatting and size, you will lose them before they click on CTA. So, make sure you use the right colors, style, and font size that make your content easy to read and understand, even through mobile.
8. Not Keeping Content Fresh and Updated
If your website hasn’t updated blogs or articles, chances are, users will not be interested in reading or sharing them. Some blogs start with regular updates, and slowly, the content gets thin over time. People want to be updated and fresh content. Therefore, you need to ensure that you update the content on your website timely. In SEO, content is considered the king, and it is also a contributing factor to a well-designed website. That is why you should ensure that it is according to the latest trends.
When it comes to responsive web design, you should take care of all the mistakes mentioned above. If you work on these aspects, you will not only get the best web design, but also you will be able to boost your SEO rankings. To get the most of your SEO campaign and web design, contact Finest Tech Solution today! Our team of expert designers designed SEO-friendly responsive web designs that help you to boost your business and rankings.